The UAE’s Soft Power Strategy is a comprehensive framework for all sectors in the country and seeks to build a strong reputation for the nation, through which it can achieve national developmental, economic and cultural goals and ambitions, said H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, as he chaired a meeting with the UAE Soft Power Council, which took place as part of the two-day UAE government annual meetings in Abu Dhabi on Tuesday.
The UAE Soft Power Strategy seeks to increase the UAE’s global reputation and highlight the identity, heritage, culture and contributions of the UAE to the world, as directed by UAE Vice President and Prime Minster and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum.
Sheikh Mansour bin Zayed said, "The UAE’s Soft Power Strategy is a comprehensive framework for all sectors in the country. The responsibility of the UAE’s reputation is also the responsibility of any person and group in the UAE. Our goal is to build a strong reputation for the nation, through which we can achieve our developmental, economic and cultural goals and ambitions."
"We have ambitious political leadership, a strong economy, big cultural initiatives, and the best infrastructure in the world, all of which support us in leapfrogging our soft power. The UAE is an urban metropolis and an important hub in the region; we have developed in a remarkable way, and can offer a model for development for many other countries around the world," HH stated.
He added, "The UAE is a regional and global platform that embraces Arab culture and global best practices; we are a global meeting point, an essential gateway to the Arab world, and offer a platform for a renaissance in the Arab world."
"The people of the UAE are a valuable part of our Soft Power Strategy, and open communication with them is as much a priority as communicating with government entities; we will develop an institutional framework for communication, so we may deliver our message to many parts of the world," he concluded.